Helping to grow your business. Inspiring to believe in yourself.

Hello!
I am Kseniya Porotikova

I work as an advisor with companies and professionals who are eager to develop their businesses, raising revenue and profit. I help them find new opportunities as well as improve routine processes, making them effective for achieving company goals.

About me

I am a seasoned professional with almost 20 years of experience and a track record of successful projects in Trade marketing, Catman and Business Development as well as Strategic and Brand marketing.

I have evolved from a regional promotion manager to a board member position in an international company. Subsequently, I have executed numerous projects in retail, both independently and within market-leading companies with national coverage and multi-billion-dollar revenues.

My extensive experience spans online sales channels and launching projects and products from scratch, including private labels and unique services. Moreover, I am the one and only specialist in the CIS market, who has a project distinguished with the International Grand Prix Globe Award - the "Oscar" of the retail world.

Throughout my career, I have nurtured a cohort of trade marketing professionals who are currently

working in Eastern Europe and the Middle East.

All these achievements and experiences enable me to view business from a 360-degree perspective, swiftly identifying areas for growth and offering all-rounded solutions to anyone seeking my advice.

For over five years, I have been advising businesses and professionals from EE, MENA, and APAC regions.

I hold my reputation in high regard. I advocate for productive relationships built on principles of transparency, honesty, and integrity, always providing honest feedback. I only take on projects where I can guarantee my support to bring effective outcomes.

My endless calling is to invest my knowledge and skills in business growth while helping individuals develop and believe in themselves. Hence, alongside business propositions, I support and elevate individuals, crafting solutions that serve as springboards for their personal development.

Areas of Expertise

Markets & Industries

Food, Beverages, Cosmetics, Dietary Supplements
PetFood
Fashion & Sport Wear, Furniture, Home Goods,
Baby Care & Toys
Consumer Electronics and DYI
Gaming
Wide range of services (Courses & Schools, Arts&Crafts, Spiritual Practices&Religion)

Channels of Sales and GEO

Retail
E-Commerce
Direct Sales
MLM

Eastern Europe
MENA
APAC

Why should I be the one to help you achieve new heights?

Allow me to share my expertise with you
and offer you unconventional solutions.
Together we will examine challenges from multiple angles, finding a solution that will satisfy your wishes. In addition, brace yourself for infusion of boundless energy and unwavering confidence that you can overcome any obstacles and excel under any circumstances

Successful experience in different areas and fields

My experience speaks for itself.
For more than 15 years, I worked within large International corporations, after which I successfully began to implement their practices on the local market for different businesses, both large and small.

Personalised approach

Every company or person I work with has a vision and a voice. I help develop products, companies and their own brand to stand out from others by showcasing uniquness of their DNA..

Unconventional thinking and an eye for details

I propose a creative approach based on my endless acquisition of new knowledge in various fields. I like to supplement my offers with non-standard solutions that help draw attention to the product or service.

Wide range of contacts

By contacting me, you will be able to immediately implement the plan, which we will develop together. I will help shape the development trajectory and share my sources of information and contacts or source of its searching.

Areas for collaboration

I work with a wide range of questions in different fields, such as marketing, strategy development, trade marketing, commerce and team management.

If you did not find what you need please feel free to contact and discuss how I could be helpful for you.

Consulting in sales development, marketing and related fields

A business analysis that will allow you to form a helicopter view of your business, find new opportunities to grow, shape and adjust your business development strategy;
Market analysis and its condition, based on which we will form comprehensive solutions for the expansion of your business, identify new possible niches for development and a plan for becoming a leader;
"Packaging" of products and services, including work on MVP and relaunches, formation of product development plans;
Assistance to create your private label from zero level;
Category and assortment management (CATMAN), creation of assortment strategy, implementation plans, and evaluation of results;
Marketing, Retail, and digital promos: Planning execution and evaluation based on your targets and aims.
Client advocacy: loyalty, creation of strong emotional bonds through client services and effective communication;

Mentoring & Coaching in people management and cross-functional work

Creation of a "Dream team" profile: based on linking not only skills, experience, and professional qualities, but also taking into account a psychological profile of each team player to collect the puzzle which will succeed;
On-going support in team building: assessment of responsibilities, business tasks for which the team is being assembled, development of personal profiles as well as psychological typing;
Analysis of personal business cases: professional and specialized mediation for those who have faced both a market internal and external challenges in the market and within the organization;

The creativity and aesthetics of your product

Consulting in developing visual concepts that create the real WOW effect at the point of contact with your customer - retail or online;
Development of creative promo attributes, which will inspire your customers to buy and own your products immediately;
Creation of aesthetic guides for your brands, which will capture imagination of your potential clients highlighting the exclusivity of your product DNA and CVP;

What is the value proposition?

Clear understanding of your business destination
My goal is to help your business, your customers and your partners. I will help to analyze the past stages and to predict the future, understand your current place in the market, and develop a plan of further actions that will significantly help you to take a step forward.
Save time and money
You come to me with a request and I help you solve your tasks. You do not spend time on hiring a team, do not inflate the staff numbers. I work with you on results in a short time with specific tasks, the solution of which will bring you real money and satisfy the needs of your business.
Clear action plan without any doubts
My goal is not only to give you solutions and a to-do-list but also to re-energize you, maintaining faith in your capabilities, which are limitless. I will help you get the most out of the business and value your results, using them as a springboard for further development.

Types of my consulting sessions:

I offer a variety of options to work, so you can choose the one most suitable for you. If you don't find the right one, I am always willing to discuss the format.

"Blitz"

Online meeting or call for 15 minutes; Ideally suitable for those who would like to know each other, getting advice or answer a short question.

"Zoom sprint"

40 minutes zoom meeting, where we will discuss the list of your questions, then I`ll share my professional feedback and trajectory for further development of your business. Additionally, you will get the video record with executive summary of the meeting by email.

"Screening"

This Offer includes two consulting sessions (2 hours) and proposal for the next step to execute & achieve your goals. You will get PPT and letter with executive summary.

Project management

Duration: 4 weeks/ 1 months, where we will have 2 hours of Zoom-sessions on weekly basis, unlimited support in WhatsApp/Telegram during working hours, where we will discuss the questions related to the project.

Project outcome will be: documents and materials about the project according to the brief we had discussed before the project started.

Ask your questions

and I will call you back to answer and help

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Hello! I am Kseniya Porotikova